This course’s primary objective is to help you answer several important strategic questions for companies or organizations such as:
1. What business shall we be in?
2. How to compete for resources and create value?
3. How to organize for and assess performance?
4. The course emphasizes the complex and multidimensional nature of strategic decision-making
The course will use the Harvard Business School - Case Study Method to deliver knowledge of the topics.
Indicative Assessment
Milestones/Workload
Learning outcomes and student Eligibility
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Session 1
Diagnosis 1
Introduction to Strategy: purpose and approaches
Session 2
Diagnosis 2
External analysis: Industry attractiveness and impact on profitability
Diagnosis 3
Internal analysis: Competitive advantage, value chain analysis, sustainability
Session 3
Strategic Choice 1
Business level generic and hybrid strategies
Strategic Choice 2
Corporate strategies: Diversification
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